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Festival greetingEnglishAny businessMarketing

Happy Pongal greeting for customers

A Pongal greeting in English for customers in Tamil Nadu and beyond, celebrating the harvest and thanking them for the year.

Your BusinessBusiness account
Today
Happy Pongal, Karthik{{1}}! 🌾

As the new harvest comes home, may your family enjoy a sweet pot of pongal, a good year ahead and many reasons to smile.

Thank you for being with Sri Murugan Textiles{{2}} through the year. Wishing you a joyful Bhogi, Thai Pongal and Mattu Pongal.
Reply STOP to opt out
10:42
If you submit it as a template, Meta will most likely bill it as
Marketing

Festival greetings are billed as marketing by Meta even without an offer. If you add a Pongal sale line it stays marketing; the opt-out is needed either way.

Variables

VariableWhat goes inExample
{{1}}customer nameKarthik
{{2}}business nameSri Murugan Textiles

When to use it

Send it to customers in Tamil Nadu, Puducherry and Tamil communities elsewhere. English works well for mixed lists and younger customers; if most of your customers read Tamil, translate it rather than sending English. Naming all the days of the festival shows you understand it, not just the date.

Best time to send. On the morning of Bhogi or Thai Pongal, between 8 and 10 am.

Quick reply for the WhatsApp Business app

No variables in the app: replace the [bracketed] parts before you send.

Happy Pongal, [customer name]! 🌾

As the new harvest comes home, may your family enjoy a sweet pot of pongal, a good year ahead and many reasons to smile.

Thank you for being with [business name] through the year. Wishing you a joyful Bhogi, Thai Pongal and Mattu Pongal.
Settings, Business tools, Quick replies, Add. Shortcut idea: /happypongal

Meta template-ready version

For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.

CategoryMARKETING
LanguageEnglish (en)
HeaderNone
Body253/1024 characters, 2 variables
FooterReply STOP to opt out21/60
ButtonsNone
Includes sample values for Meta's review form.

Tips

  • Check the year's dates; Pongal usually falls on 14 or 15 January, and Bhogi is the day before.
  • Textile and jewellery shops should send their Pongal collection message a week earlier and keep this one purely a greeting.
  • For customers in Andhra Pradesh and Telangana, use a Sankranti greeting instead; it is the same harvest season with a different name.

Variations

Shorter or warmer versions of the same message.

Happy Pongal, Karthik! May this harvest season bring your family joy and prosperity. Warm wishes from Sri Murugan Textiles.

Wishing you a sweet and happy Pongal, Karthik! Thank you for your support all year.

Send it as a campaign, to the right people

Kredoo sends approved templates to a filtered list on the official WhatsApp Business API, honours STOP replies automatically and shows who read and who replied.

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