New product launch announcement
Announce a new product to customers who bought something related, with what it is, the price and why you made it, plus a link to see it.
We made it because so many of you asked for a quick breakfast that is not sugar-loaded. It cooks in 5 minutes, and our tasting panel of regular customers liked it more than our original mix.
Want to try it? Tap below to see the ingredients and order.
Introducing a new product is a promotion, and Meta bills it as marketing even without a discount. Send it only to opted-in customers and keep the opt-out.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | customer name | Harsha |
| {{2}} | product name | our new millet breakfast mix |
| {{3}} | price | Rs 249 for 500 g |
When to use it
Send it to customers who bought a related product, not your whole list. Explaining why you made it (customers asked) turns a launch into a story that people want to reply to. Keep the facts simple: what it is, the price and one honest reason to try it.
Best time to send. On a weekday between 11 am and 1 pm, within the first week of the launch.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Hi [customer name], we have something new for you: [product name], now available at [price].
We made it because so many of you asked for a quick breakfast that is not sugar-loaded. It cooks in 5 minutes, and our tasting panel of regular customers liked it more than our original mix.
Want to try it? Tap below to see the ingredients and order.
/newproduct
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | MARKETING |
|---|---|
| Language | English (en) |
| Header | None |
| Body | 324/1024 characters, 3 variables |
| Footer | Reply STOP to opt out21/60 |
| Buttons | See the productVisit website, 15/25 Stop promotionsQuick reply, 15/25 |
Tips
- Segment by past purchase; people who bought your ragi flour are far more likely to try a millet mix than everyone else.
- Only claim what you can stand behind; for food, avoid health or weight-loss promises entirely.
- Ask for one reply ("would you try a sample?") from your most loyal buyers before the full send.
Variations
Shorter or warmer versions of the same message.
Hi Harsha, our new millet breakfast mix is here, Rs 249 for 500 g. Ready in 5 minutes. Want to try it?
Something new, Harsha! Many of you asked for a quick, wholesome breakfast. Meet our millet mix: [link]
Send it as a campaign, to the right people
Kredoo sends approved templates to a filtered list on the official WhatsApp Business API, honours STOP replies automatically and shows who read and who replied.
Related templates
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- OfferEnglishClearance sale message for last piecesAn honest clearance sale message for end-of-line stock, explaining why prices are low and that sizes are limited because these are last pieces.
- OfferEnglishEarly access to a sale for regular customersGive your regulars a day of early access before a sale opens to everyone, with the exact dates and how to shop early.
- OfferEnglishHonest last day of sale reminderA truthful reminder on the final day of a sale that states the actual closing time and what happens after, with no fake countdown.
- RestaurantEnglishRestaurant weekend special announcementTells regular customers about this weekend's special dish or menu, with price and days, and lets them reserve or order with a tap.
- TravelEnglishNew travel package announcement for past customersIntroduces a new tour package to past travellers with destination, duration, price and departure dates, with an easy way to ask for details.
In other languages: Free delivery weekend offer in Hindi · Loyalty points reward message in Telugu
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