Early access to a sale for regular customers

Send it a few days before a sale to customers who have ordered three or more times. Early access is the cheapest reward you can give, because it costs you no extra discount, and regulars genuinely value first pick on sizes. Make the early window real by actually locking the link for everyone else.

Best time to send. Two days before the early access opens, in the evening, plus no more than one reminder on the morning itself.

Hi [customer name], as one of our regular customers, you get to shop our [sale name] a day before everyone else.

Your early access opens on [early access date] at 10 am. The sale opens to the public on [public sale date], so you get first pick of every size and colour.

Use the link below on the day. It will ask for the phone number you shop with.

• Define "regular" clearly, for example three orders in a year, and make sure every person who qualifies gets it.
• Honour the early access window technically; if the public can buy too, regulars will notice and feel misled.
• Thank them by name again when they place an early order; that reply is what keeps them loyal.