Seasonal sale announcement with clear start and end dates
A sale announcement that states the start date, end date and discount plainly, so customers can plan their shopping without pressure.
What to expect: up to 40% off{{5}} on summer cottons, linen kurtas and dresses, both in store and on WhatsApp orders. New sizes are added each morning as we sort stock.
Save this message so you have the dates handy!
A sale announcement is a promotion, so Meta bills it as marketing. There is no way to make it utility; just send it only to opted-in customers.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | customer name | Riya |
| {{2}} | sale name | End of Season Sale |
| {{3}} | start date | Friday, 20 June |
| {{4}} | end date | Sunday, 29 June |
| {{5}} | discount | up to 40% off |
When to use it
Send it three to five days before a sale starts, so customers can plan a visit or set money aside. Being exact about dates and the discount builds trust and makes customers open your next sale message too. Send a short reminder on the first day only to people who tapped the preview button.
Best time to send. Three to five days before the sale starts, in the evening between 7 and 9 pm, when people browse on their phones.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Hi [customer name], our [sale name] starts on [start date] and runs until [end date].
What to expect: [discount] on summer cottons, linen kurtas and dresses, both in store and on WhatsApp orders. New sizes are added each morning as we sort stock.
Save this message so you have the dates handy!
/seasonalsale
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | MARKETING |
|---|---|
| Language | English (en) |
| Header | Our sale dates are here23/60 |
| Body | 262/1024 characters, 5 variables |
| Footer | Reply STOP to opt out21/60 |
| Buttons | Preview the saleVisit website, 16/25 Stop promotionsQuick reply, 15/25 |
Tips
- Write "up to" only if some items really carry the top discount, and say which ones.
- Never extend a sale and call it a "last chance"; customers learn to ignore your deadlines.
- Kredoo can schedule the announcement and a single first-day reminder at once, so you do not have to remember either.
Variations
Shorter or warmer versions of the same message.
Hi Riya, our End of Season Sale runs from 20 to 29 June, with up to 40% off on summer wear. See you there!
Mark your calendar, Riya: up to 40% off from Friday 20 June to Sunday 29 June. Preview the pieces here: [link]
Send it as a campaign, to the right people
Kredoo sends approved templates to a filtered list on the official WhatsApp Business API, honours STOP replies automatically and shows who read and who replied.
Related templates
All offers and sales- OfferEnglishNew product launch announcementAnnounce a new product to customers who bought something related, with what it is, the price and why you made it, plus a link to see it.
- OfferEnglishReferral offer for happy customersAsk a satisfied customer to refer a friend, with a personal code that gives the friend a discount and the customer a reward too.
- OfferEnglishClearance sale message for last piecesAn honest clearance sale message for end-of-line stock, explaining why prices are low and that sizes are limited because these are last pieces.
- OfferEnglishEarly access to a sale for regular customersGive your regulars a day of early access before a sale opens to everyone, with the exact dates and how to shop early.
- RestaurantEnglishRestaurant weekend special announcementTells regular customers about this weekend's special dish or menu, with price and days, and lets them reserve or order with a tap.
- TravelEnglishNew travel package announcement for past customersIntroduces a new tour package to past travellers with destination, duration, price and departure dates, with an easy way to ask for details.
In other languages: Free delivery weekend offer in Hindi · Loyalty points reward message in Telugu
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