Back in stock alert for something they bought before
A restock message to customers who bought a product before, saying it is back, what has changed, and a link to buy again.
This batch was pressed last week, so it is as fresh as it gets. Same price as last time, and orders placed before 2 pm are packed the same day.
Tap below to reorder in a few seconds.
Telling a customer a product is available to buy again is a promotion, so Meta bills it as marketing even though it relates to a past order. A restock alert the customer explicitly asked for is still marketing under Meta's rules.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | customer name | Farhan |
| {{2}} | product | the cold-pressed groundnut oil (5 litre) |
| {{3}} | month they bought it | July |
When to use it
Send it when a product that sold out comes back, only to customers who bought it before. These are the people most likely to buy again, and reminding them when they last bought it makes the message feel personal rather than a broadcast. It works especially well for food, skincare and anything with a loyal following.
Best time to send. Within a day of the restock, in the morning, so same-day dispatch actually applies.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Hi [customer name], good news: [product], which you bought from us in [month they bought it], is back in stock.
This batch was pressed last week, so it is as fresh as it gets. Same price as last time, and orders placed before 2 pm are packed the same day.
Tap below to reorder in a few seconds.
/backin
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | MARKETING |
|---|---|
| Language | English (en) |
| Header | None |
| Body | 265/1024 characters, 3 variables |
| Footer | Reply STOP to opt out21/60 |
| Buttons | Reorder nowVisit website, 11/25 Stop promotionsQuick reply, 15/25 |
Tips
- Only say "same price as last time" if it is true; if the price changed, say so plainly.
- If stock is genuinely small, say the real quantity ("we have 40 cans in this batch"), never an invented "only 2 left".
- Link straight to the product page with the quantity they bought pre-selected, not to your homepage.
Variations
Shorter or warmer versions of the same message.
Hi Farhan, the 5 litre groundnut oil you loved is back in stock, fresh batch, same price. Reorder here: [link]
Good news, Farhan! Our cold-pressed groundnut oil is back. Reply YES and we will send your usual 5 litre can.
Send it as a campaign, to the right people
Kredoo sends approved templates to a filtered list on the official WhatsApp Business API, honours STOP replies automatically and shows who read and who replied.
Related templates
All re-engagement- Re-engagementHindiReorder reminder for regular items in HindiA Hindi reminder timed to when a regular item like water cans, atta or pet food is about to run out, so the customer can reorder by replying.
- Re-engagementTeluguWe miss you message for old customers in TeluguA warm Telugu message for a regular who has not visited in a while, mentioning something new at your place without any guilt trip.
- Re-engagementEnglishCheck-in for an inactive gym or class memberA kind check-in for a member who has stopped coming, reminding them their plan is still active and offering a batch time that may suit better.
- Re-engagementEnglishBirthday wish for customers with a small treatA short birthday greeting for regular customers with an optional small treat on their next visit this month, written to feel personal.
- Order updateEnglishOrder confirmation message for online storesThe first message after checkout: order number, items, total and delivery estimate, so the customer knows the order really went through.
- Order updateEnglishOrder packed and ready to ship updateA short update that the order is packed and handed to the courier soon, ideal for handmade or made-to-order products with longer lead times.
In other languages: Reorder reminder for regular items in Hindi · We miss you message for old customers in Telugu
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