Property brochure and floor plan message
Sends a buyer the project brochure and floor plans they asked for, with a link, and offers to fix a site visit to see the unit.
The floor plans show the carpet area of each unit and which way it faces. If you would like to see the sample flat or the actual unit, tap Book site visit and we will fix a time that suits you.
Sent because the buyer asked for the brochure, it is a response to their request and often lands as utility, and inside 24 hours of their message it is simply a free reply. Meta may still bill it as marketing because the content describes a product for sale; adding price offers or 'book now' urgency makes that certain.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | buyer name | Farah |
| {{2}} | project name | Palm Grove |
| {{3}} | unit type | 3 BHK |
When to use it
Send it to leads who ask for the brochure from an ad, a portal or a missed call. A link works better than a heavy PDF on a phone, and you can see who opened it. Offering the visit in the same message is the natural next step, not a hard sell.
Best time to send. Within 10 minutes of the request; a brochure sent the next day goes to a buyer who has already received three others.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Hi [buyer name], thank you for your interest in [project name]. As promised, the brochure and the [unit type] floor plans are in the link below.
The floor plans show the carpet area of each unit and which way it faces. If you would like to see the sample flat or the actual unit, tap Book site visit and we will fix a time that suits you.
/propertybrochure
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | UTILITY |
|---|---|
| Language | English (en) |
| Header | Brochure and floor plans24/60 |
| Body | 317/1024 characters, 3 variables |
| Footer | RERA details are in the brochure32/60 |
| Buttons | View brochureVisit website, 13/25 Book site visitQuick reply, 15/25 |
Tips
- Mention carpet area, not just super built-up. Buyers have learned to ask and trust you more when you lead with it.
- Use a separate link per lead or per source so you know which ads bring people who actually open the brochure.
- If they asked within the last 24 hours, send this as a normal reply with the PDF attached instead; it costs nothing.
Variations
Shorter or warmer versions of the same message.
Hi Farah, here are the Palm Grove 3 BHK floor plans and brochure: [link]. Happy to arrange a visit this weekend.
As requested, the brochure for Palm Grove: [link]. The east-facing 3 BHKs are on pages 6 and 7. Want to see one in person?
Follow up without remembering to
Build it into a Kredoo flow once and it goes out on its own after an enquiry, a delivery or a visit, and stops the moment the customer replies.
Related templates
All real estate site visits- Site visitEnglishConstruction-linked payment milestone due noticeInforms a flat buyer that a construction milestone is complete and the linked instalment is due, with amount, unit and due date.
- Site visitHindiSite visit confirmation with location pin in HindiConfirms a property site visit in Hindi with date, time, project name and a map pin, plus a call button for the site office.
- Site visitTeluguAfter site visit follow-up message in TeluguThanks a buyer in Telugu for visiting the site, invites questions on price, loan or units, and offers a second visit with family.
- Site visitEnglishSite visit reminder on the morning of the visitA short good-morning reminder on the day of a property site visit with the time, the person who will meet them and a directions link.
- Enquiry follow-upEnglishFollow-up after sending a brochure or catalogueA check-in the day after you send a catalogue or brochure, answering the three questions buyers usually have and asking which designs caught their eye.
- Enquiry follow-upEnglishFollow-up after a sales call with a summaryA short recap sent right after a phone call: what the customer needs, your estimate and the agreed next step, so nothing is lost or misheard.
In other languages: Site visit confirmation with location pin in Hindi · After site visit follow-up message in Telugu
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