Welcome message after WhatsApp opt-in or sign-up
The first template a customer gets after ticking "Send me updates on WhatsApp", telling them what to expect and how often you will write.
Here is what you will get from us: your order updates, a message when something you liked is back in stock, and our sale dates a little before everyone else. Never more than two messages a week.
Got a question about a product or size? Just reply here, a real person reads every message.
The customer has not messaged you, so this has to go out as an approved template, and a welcome that mentions sales and restocks is promotional in Meta's eyes. Even a bare "welcome to our list" with no offer is usually billed as marketing because it is not about any order or account action.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | customer name | Kavya |
| {{2}} | store name | Thread & Loom |
When to use it
Send this right after someone opts in on your website checkout, a form or a pop-up. Setting expectations in the very first message (what you will send and how often) is the single best way to keep people from blocking you later. Keep the promise you make here about frequency.
Best time to send. Within a minute of the opt-in, while the customer still remembers ticking the box.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Hi [customer name], welcome to [store name] on WhatsApp!
Here is what you will get from us: your order updates, a message when something you liked is back in stock, and our sale dates a little before everyone else. Never more than two messages a week.
Got a question about a product or size? Just reply here, a real person reads every message.
/welcomeafter
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | MARKETING |
|---|---|
| Language | English (en) |
| Header | Welcome to our WhatsApp list28/60 |
| Body | 328/1024 characters, 2 variables |
| Footer | Reply STOP to opt out anytime29/60 |
| Buttons | Shop new arrivalsVisit website, 17/25 Stop promotionsQuick reply, 15/25 |
Tips
- Only send it to people who actively opted in. A pre-ticked checkbox is not consent and leads to blocks that hurt your quality rating.
- If you promise "two messages a week", schedule your broadcasts so that is true; customers notice.
- Make the URL button go to new arrivals, not the homepage, so the first tap shows something they have not seen.
Variations
Shorter or warmer versions of the same message.
Welcome, Kavya! You are now on the Thread & Loom WhatsApp list. Expect order updates and early sale alerts, nothing more than twice a week. Reply anytime with a question.
Hi Kavya, thanks for signing up. We will only message you about your orders, restocks and big sales. Reply STOP if you ever want us to stop.
Reply in seconds, at any hour
Kredoo's AI agent and auto replies answer new chats with messages like this one, then hand over to your team when a person is needed. Free-form replies inside the 24-hour window cost nothing on WhatsApp.
Related templates
All welcome and first reply- Welcome messageEnglishAway message when the business is closed for a holidayAn away message for days your business is shut, with the dates you are closed, when you are back, and a number for urgent order issues.
- Welcome messageHindiAfter-hours auto reply in HindiAn after-hours auto reply in Hindi that tells the customer the shop is closed, when you will reply, and asks them to leave their question.
- Welcome messageTeluguWelcome reply for store QR code scans in TeluguA Telugu welcome for walk-in customers who scan the QR code at your counter, inviting them to send product photos and check stock on WhatsApp.
- Welcome messageEnglishFirst reply to a new chat with menu optionsA friendly first reply when someone messages you for the first time, with three tap options so the chat moves past a bare "Hi".
- Abandoned cartEnglishAbandoned cart message offering help with questionsTurns the cart reminder into a conversation: offers to answer questions about delivery, returns or the product before the shopper decides.
- Abandoned cartEnglishAbandoned cart reminder with a small discountA low-key second or third nudge with a modest, real discount code and an honest expiry, for shoppers who did not return after a plain reminder.
In other languages: After-hours auto reply in Hindi · Welcome reply for store QR code scans in Telugu
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