Abandoned cart reminder with a small discount
A low-key second or third nudge with a modest, real discount code and an honest expiry, for shoppers who did not return after a plain reminder.
If it helps, here is Rs 150 off{{3}} with code BAG150{{4}}, valid till Sunday night{{5}}. No pressure, it is just our way of saying we would love to have you as a customer.
Tap below to apply it at checkout.
It contains a discount and pushes an unfinished purchase, so it is clearly marketing. There is no way to make an offer message utility.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | customer name | Manish |
| {{2}} | product name | the leather laptop bag |
| {{3}} | discount | Rs 150 off |
| {{4}} | code | BAG150 |
| {{5}} | code expiry | Sunday night |
When to use it
Use it only after a no-discount reminder has not worked, typically 24 to 48 hours after the cart was left. Sending discounts on the first nudge teaches regular customers to abandon carts on purpose. A small fixed amount on a real code with a real expiry date keeps it honest.
Best time to send. 24 to 48 hours after the cart was left, in the evening between 7 and 9 pm.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Hi [customer name], still thinking about [product name]?
If it helps, here is [discount] with code [code], valid till [code expiry]. No pressure, it is just our way of saying we would love to have you as a customer.
Tap below to apply it at checkout.
/abandonedcart
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | MARKETING |
|---|---|
| Language | English (en) |
| Header | None |
| Body | 219/1024 characters, 5 variables |
| Footer | Reply STOP to opt out21/60 |
| Buttons | Use my codeVisit website, 11/25 Stop offersQuick reply, 11/25 |
Tips
- Generate one-time codes per customer so they do not end up on coupon sites.
- Make the expiry real and stick to it; extending it next week destroys trust in every future code.
- Exclude customers who have already used a recovery code in the last three months.
Variations
Shorter or warmer versions of the same message.
Hi Manish, the leather bag is still in your cart. Here is Rs 150 off with BAG150, valid till Sunday.
Manish, a small thank-you for considering us: BAG150 takes Rs 150 off your laptop bag this week. Shop here: [link]
Send it as a campaign, to the right people
Kredoo sends approved templates to a filtered list on the official WhatsApp Business API, honours STOP replies automatically and shows who read and who replied.
Related templates
All abandoned cart recovery- Abandoned cartEnglishLast abandoned cart reminder, honest and finalThe final cart message: says plainly this is the last reminder, that the cart will be cleared, and thanks the shopper either way.
- Abandoned cartHindiPayment failed at checkout reminder in HindiA Hindi message for shoppers whose online payment failed: the cart is safe, deducted money comes back, and here is how to try again.
- Abandoned cartEnglishAbandoned cart first reminder, no discountThe first, gentle cart reminder: what they left, a link straight back to the cart, and no discount, because most shoppers just got distracted.
- Abandoned cartEnglishAbandoned cart message offering help with questionsTurns the cart reminder into a conversation: offers to answer questions about delivery, returns or the product before the shopper decides.
- COD confirmationEnglishCOD to prepaid switch offerOffers a COD buyer a small, real discount to pay online now instead, with a payment link and the option to keep COD.
- COD confirmationEnglishCOD confirmation follow-up when there is no replyA second message for COD buyers who did not answer the first confirmation, saying clearly when the order will be cancelled if unconfirmed.
In other languages: Payment failed at checkout reminder in Hindi
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