New phase launch announcement for property buyers
Announces a new phase or tower launch to buyers who enquired earlier, with launch date and starting price, and invites them to a preview visit.
Phase 2 (Tower C and D){{3}} opens on Saturday, 22 March{{4}}, with 2 and 3 BHK homes starting at Rs 68 lakh{{5}}.
The floor plans are ready and the sample flat is open for preview visits this week. Tap below and we will fix a time for you and your family.
It announces a new product with prices to people who have not booked anything, which is marketing in Meta's eyes. No wording change will make it utility; send it only to opted-in leads and keep an opt-out.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | buyer name | Deepak |
| {{2}} | project name | Sunrise Meadows |
| {{3}} | phase name | Phase 2 (Tower C and D) |
| {{4}} | launch date | Saturday, 22 March |
| {{5}} | starting price | Rs 68 lakh |
When to use it
For builders launching a new phase or tower who have a list of earlier enquiries that did not convert. Buyers who said 'too expensive' or 'want a higher floor' last time are often the right people for a new phase. Send it once, then follow up only with those who reply.
Best time to send. Seven to ten days before the launch, on a weekday evening when families talk about big purchases.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Hi [buyer name], you had asked about [project name] earlier, so we wanted you to hear this first.
[phase name] opens on [launch date], with 2 and 3 BHK homes starting at [starting price].
The floor plans are ready and the sample flat is open for preview visits this week. Tap below and we will fix a time for you and your family.
/newphase
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | MARKETING |
|---|---|
| Language | English (en) |
| Header | None |
| Body | 289/1024 characters, 5 variables |
| Footer | Reply STOP to opt out of project updates40/60 |
| Buttons | Book preview visitQuick reply, 18/25 Send floor plansQuick reply, 16/25 Stop updatesQuick reply, 12/25 |
Tips
- Include the RERA registration number for the new phase in the brochure link; buyers check now.
- Do not invent scarcity. If you say units are limited, mention the real count.
- Segment by the configuration each lead asked about earlier, and change the body to match.
Variations
Shorter or warmer versions of the same message.
Hi Deepak, Phase 2 of Sunrise Meadows launches on 22 March. 3 BHKs from Rs 68 lakh. Want an early look at the sample flat?
New towers at Sunrise Meadows open this month. Since you had enquired earlier, we can show you the plans before the launch day. Reply YES.
Send it as a campaign, to the right people
Kredoo sends approved templates to a filtered list on the official WhatsApp Business API, honours STOP replies automatically and shows who read and who replied.
Related templates
All real estate site visits- Site visitTeluguAfter site visit follow-up message in TeluguThanks a buyer in Telugu for visiting the site, invites questions on price, loan or units, and offers a second visit with family.
- Site visitEnglishSite visit reminder on the morning of the visitA short good-morning reminder on the day of a property site visit with the time, the person who will meet them and a directions link.
- Site visitEnglishProperty brochure and floor plan messageSends a buyer the project brochure and floor plans they asked for, with a link, and offers to fix a site visit to see the unit.
- Site visitEnglishCab pickup confirmation for a site visitConfirms the pickup cab for a property site visit with the pickup point, time and driver details, so the buyer is ready at the gate.
- Daily pricesEnglishWeekly grocery offer announcementAnnounces this week's offer at a kirana or grocery store, with the products, offer price and last date, to opted-in customers.
- Abandoned cartEnglishAbandoned cart reminder with a small discountA low-key second or third nudge with a modest, real discount code and an honest expiry, for shoppers who did not return after a plain reminder.
In other languages: Site visit confirmation with location pin in Hindi · After site visit follow-up message in Telugu
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