Abandoned cart first reminder, no discount
The first, gentle cart reminder: what they left, a link straight back to the cart, and no discount, because most shoppers just got distracted.
We have saved it for you, so you can pick up right where you left off. Tap below to finish your order, or reply here if you have a question first.
Meta classifies cart recovery as marketing even without an offer, because it encourages a purchase that has not happened. That means it needs marketing opt-in and an opt-out, and it is billed at the marketing rate.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | customer name | Neha |
| {{2}} | product name | the handloom cotton saree |
When to use it
Send it one to three hours after a shopper with a saved WhatsApp number leaves a cart. Most carts are abandoned because of an interruption, not price, so a no-discount reminder recovers a good share without training shoppers to wait for coupons. Only send it to people who agreed to receive WhatsApp updates at checkout.
Best time to send. One to three hours after the cart was left, never between 10 pm and 8 am.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Hi [customer name], you left [product name] in your cart.
We have saved it for you, so you can pick up right where you left off. Tap below to finish your order, or reply here if you have a question first.
/abandonedcart
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | MARKETING |
|---|---|
| Language | English (en) |
| Header | None |
| Body | 186/1024 characters, 2 variables |
| Footer | Reply STOP to opt out21/60 |
| Buttons | Back to my cartVisit website, 15/25 Stop remindersQuick reply, 14/25 |
Tips
- Use a link that restores the exact cart, not the homepage; every extra tap loses buyers.
- Add the product photo as an image header; it is the strongest part of this message.
- Send only one reminder per cart in the first 24 hours.
Variations
Shorter or warmer versions of the same message.
Hi Neha, your handloom saree is still in your cart. Finish your order here: [link]
Still thinking about the cotton saree, Neha? It is waiting in your cart whenever you are ready.
Send it as a campaign, to the right people
Kredoo sends approved templates to a filtered list on the official WhatsApp Business API, honours STOP replies automatically and shows who read and who replied.
Related templates
All abandoned cart recovery- Abandoned cartEnglishAbandoned cart message offering help with questionsTurns the cart reminder into a conversation: offers to answer questions about delivery, returns or the product before the shopper decides.
- Abandoned cartEnglishAbandoned cart size help for clothing and footwearFor fashion carts: offers to help pick the right size, the most common reason clothing buyers hesitate, with a size chart link.
- Abandoned cartEnglishAbandoned cart reminder with a small discountA low-key second or third nudge with a modest, real discount code and an honest expiry, for shoppers who did not return after a plain reminder.
- Abandoned cartEnglishLast abandoned cart reminder, honest and finalThe final cart message: says plainly this is the last reminder, that the cart will be cleared, and thanks the shopper either way.
- Site visitEnglishProperty brochure and floor plan messageSends a buyer the project brochure and floor plans they asked for, with a link, and offers to fix a site visit to see the unit.
- Demo classEnglishMissed demo class: offer to rescheduleA kind, no-guilt message to a family who missed a booked demo class, offering two easy ways to pick a new time.
In other languages: Payment failed at checkout reminder in Hindi
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