Order confirmation message for online stores
The first message after checkout: order number, items, total and delivery estimate, so the customer knows the order really went through.
Order #KS2318{{2}} is confirmed.
Items: 2 cotton kurtas, 1 dupatta{{3}}
Total: Rs 2,640{{4}}
Expected delivery: 18 to 20 November{{5}}
We will message you here when it ships. To change the size or address, reply within the next 2 hours, before we pack it.
A receipt for an order just placed is the textbook utility template. Adding "you may also like" products or a coupon for the next order would make Meta classify it as marketing.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | customer name | Pooja |
| {{2}} | order number | #KS2318 |
| {{3}} | item summary | 2 cotton kurtas, 1 dupatta |
| {{4}} | order total | Rs 2,640 |
| {{5}} | expected delivery | 18 to 20 November |
When to use it
Send it within a minute of checkout on your website, Instagram or WhatsApp store. It reassures first-time buyers who are unsure whether the payment went through. The two-hour change window cuts returns caused by wrong sizes and old addresses.
Best time to send. Instantly after the order is placed.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Thank you for shopping with us, [customer name]! 🎉
Order [order number] is confirmed.
Items: [item summary]
Total: [order total]
Expected delivery: [expected delivery]
We will message you here when it ships. To change the size or address, reply within the next 2 hours, before we pack it.
/orderconfirmation
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | UTILITY |
|---|---|
| Language | English (en) |
| Header | Order confirmed15/60 |
| Body | 241/1024 characters, 5 variables |
| Footer | None |
| Buttons | View orderVisit website, 10/25 Change addressQuick reply, 14/25 |
Tips
- Keep the item summary short; list counts and names, not SKUs.
- Only promise a change window you can actually honour in your packing process.
- Give a delivery range, not a single date; under-promise in the first message.
Variations
Shorter or warmer versions of the same message.
Order #KS2318 confirmed, Pooja! Rs 2,640 paid. Arrives 18 to 20 Nov. We will update you here.
Hi Pooja, we have received your order #KS2318 for 2 kurtas and a dupatta. Total Rs 2,640. Thank you!
Send this automatically with Kredoo
Kredoo fills in the name, date and amount from your CRM or booking and sends it at the right moment: on confirmation, the day before, an hour before. Replies land in one shared inbox.
Related templates
All order confirmation, shipped and delivered- Order updateEnglishOrder packed and ready to ship updateA short update that the order is packed and handed to the courier soon, ideal for handmade or made-to-order products with longer lead times.
- Order updateEnglishOrder delivered confirmation messageConfirms delivery, asks the customer to check the parcel, and gives a simple way to report a damaged or missing item straight away.
- Order updateEnglishOrder delayed update with honest new dateTells the customer their order is running late before they have to ask, with the reason, a new date and the option to cancel.
- Order updateEnglishRefund processed message with UTRConfirms a refund has been sent, with amount, method, reference number and the usual time the bank takes, so the customer can check.
- COD confirmationEnglishCOD confirmation follow-up when there is no replyA second message for COD buyers who did not answer the first confirmation, saying clearly when the order will be cancelled if unconfirmed.
- COD confirmationEnglishCOD order cancelled confirmationConfirms a COD order has been cancelled, either by the buyer or for no confirmation, and explains how to reorder if it was a mistake.
In other languages: Order shipped with tracking number in Hindi · Out for delivery message in Telugu
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