Thank you and welcome after a first purchase
A warm welcome for a first-time buyer that confirms the order, says what happens next and invites them to reply if anything is wrong.
Order #10482{{2}} is confirmed and we are packing it now. It should reach you by Thursday, 14 March{{3}}, and we will send the tracking link here the moment it ships.
If anything is not right when it arrives, the size, the colour or the packaging, just reply to this chat. A person, not a bot, will sort it out.
It confirms a specific order the customer just placed and has no offer in it, which is what Meta bills as utility. Add a "10% off your next order" line or a product recommendation and it will be re-categorised as marketing.
Variables
| Variable | What goes in | Example |
|---|---|---|
| {{1}} | customer name | Neha |
| {{2}} | order number | #10482 |
| {{3}} | delivery estimate | Thursday, 14 March |
When to use it
Send it instead of your usual order confirmation when a customer buys from you for the first time. First-time buyers are the most anxious about whether a small store is real, so a personal tone and a clear "reply here if anything is wrong" settle that. Repeat customers can get the shorter standard confirmation.
Best time to send. Immediately after payment or COD confirmation, while the customer is still on their phone.
Quick reply for the WhatsApp Business app
No variables in the app: replace the [bracketed] parts before you send.
Hi [customer name], thank you for your first order with us! 🎉
Order [order number] is confirmed and we are packing it now. It should reach you by [delivery estimate], and we will send the tracking link here the moment it ships.
If anything is not right when it arrives, the size, the colour or the packaging, just reply to this chat. A person, not a bot, will sort it out.
/firstpurchase
Meta template-ready version
For WhatsApp Manager or any WhatsApp Business API tool. Checked against Meta's limits.
| Category | UTILITY |
|---|---|
| Language | English (en) |
| Header | Your first order is confirmed29/60 |
| Body | 342/1024 characters, 3 variables |
| Footer | None |
| Buttons | View orderVisit website, 10/25 |
Tips
- Tag first-time buyers in your store or CRM so this goes only to them; sending "your first order" to a regular looks careless.
- Keep any coupon out of this message so it stays utility; send the next-order offer separately, a week after delivery.
- The "person, not a bot" line only works if someone actually answers this chat within a few hours.
Variations
Shorter or warmer versions of the same message.
Welcome to the family, Neha! Your first order #10482 is confirmed and should reach you by Thursday. Tracking link coming soon.
Hi Neha, thanks for choosing us for your first order. We are packing #10482 now. Reply here anytime if you need help with it.
Reply in seconds, at any hour
Kredoo's AI agent and auto replies answer new chats with messages like this one, then hand over to your team when a person is needed. Free-form replies inside the 24-hour window cost nothing on WhatsApp.
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In other languages: After-hours auto reply in Hindi · Welcome reply for store QR code scans in Telugu
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